jacketMichaela Leitz

The corona crisis changed almost everything, and fashion changed with it

A little more than 100 years ago, the world suffered the biggest pandemic in recent history — the so-called “Spanish flu,” a particularly aggressive variant of the influenza virus called H1N1. The total number of deaths is estimated at 50 million people but is probably around 100 million. The “Spanish flu” has claimed more lives than both world wars combined and can, therefore, undoubtedly be classified as the greatest catastrophe in the world.

The Golden 20s.

The 20s fashion stands for Charleston dresses, extravagantly decorated headbands, and the pure joy of life. In the 1920s, people wanted to forget the war’s horrors and expressed their newfound freedom in fashion, dance, and exuberant parties. The “Roaring Twenties” looks have gone down in history — no other time had so much glamour as this one. Some key-pieces can be integrated wonderfully into modern everyday life.

Not only were people carefree at that time, but the economy was also booming. This meant that people could enjoy life in a completely different way and afford status symbols that had previously been an absolute taboo subject. With the emerging emancipation of women, their clothing changed dramatically. No more frills and corsets — a straight cut led the trends of the 1920s.

The fashion of the 1920s was extremely versatile! Even today, in times of equality, women do not want to show only one facet of themselves but prove to be versatile. Today sexy and seductive, tomorrow strong, and confident. The 20s fashion helped women to achieve this. The great thing about the style of the time was that pieces could and still can be combined easily with everyday outfits.

One hundred years fast-forward, and once again, the world is in the claws of a new pandemic. 

We call it COVID-19 after the year it was discovered.

Although we no longer dance all night to swing music in our Charleston dresses, this part of the 20s fashion is still very trendy when it comes to going out. Only the occasions are more dignified these days — the Charleston dress is worn for fine business dinners or glamorous birthday parties. With modern accessories, like a cross-body bag or eye-catching hair clips, it immediately becomes more stylish.

We even wear the bell hat of the 20s. However, this time around, the successor of the bell hat has slightly changed. Now it has, as the name suggests, the shape of a bucket; its cuteness, however, is disputable.

With the new pandemic looming now for the better part of 10 months, fashion is changing once again. However, this time the change will not be playful but comfortable. Many people are forced to work from home, so lounge and sportswear will be the trend for the next year still. Women will nonetheless need some luxury fashion, but this will give way to classic luxury outfits. The need to show off after Covid-19 will change to a more sustainable approach.

For many women, the logo will matter less, with security taking its place. We see that already in the form of many designers creating facial masks to suit a wide range of outfits.

As every pandemic runs its course, so Covid-19 will end sometime too. When this comes, women will look for party clothes because after conquering this virus, the world will have a lot to celebrate.